Auto Companies Affected by the COVID-19 Pandemic and the Russia-Ukraine War

This paper mainly focuses on the impact of traditional gasoline vehicle brands and new energy respectively major global events. Different companies may use different management methods to reduce level impact. Because car have problems. analyzes problems existing in Mercedes-Benz Tesla. uses previous literature analyze problem. In recent years, both made adjustments their business strategies due epidemic situation Russia-Ukraine war. It is found that are researching vehicles when economic political environment unstable. Tesla hopes be a leader field vehicles, while Mercedes quickly transition vehicles. finds out advantages disadvantages brands. Managers important every company effects. can greatly help develop if manager has right strategy. formulating correct strategy will become company’s advantage facing difficulties. wrong profits were reduced. needs make up for mistakes managers. On other hand, although Tesla’s sales rise, it retain talent. build core strengths order keep competitiveness industry.